Rainy Days to Sweet Success: Kawaii Cakes' Early Journey

From Rainy Days to Sweet Success: The Early Journey of Bringing Kawaii Cakes to the World. Welcome back to the Kawaii Cakes story! In my first blog , I shared how I invented my dream cake shop, and in the second blog , I described the exciting yet challenging process of opening it. Today, in my third blog, I’m thrilled to take you through the early stages of bringing my delicious cakes to the world, navigating challenges like post-COVID struggles, rainy seasons, and the rise of online cake delivery in Chennai. Let’s dive into the journey of how Kawaii Cakes started making its mark! A New Beginning After the First COVID Wave: After opening my cake shop near VIT Chennai University in 2020, I was full of hope. I chose this location because of its vibrant student community, believing they’d become my loyal walk-in customers. However, even after the first wave of COVID, VIT remained closed while other colleges gradually reopened. This was a setback, as I relied heavily on f...